Lead-to-Client Conversion Calculator
Turn More Inquiries Into Starts of Care.
See where inquiries narrow between first contact and first service. Enter counts for one cohort of referrals to see stage-by-stage conversion, drop-off and spend per start.
Results
Referral-to-start conversion
20%
Total drop-off
96
Marketing spend per start
$250
Starts if each stage improved 5 pts
35.1
What-if scenario, capped at 100% per stage.
- Inquiries/referrals120
- Successfully contacted95
- Qualified70
- Intake completed48
- Authorization obtained36
- Staff matched28
- First services started24
- Inquiries/referrals → Successfully contacted79.2%
- Successfully contacted → Qualified73.7%
- Qualified → Intake completed68.6%
- Intake completed → Authorization obtained75%
- Authorization obtained → Staff matched77.8%
- Staff matched → First services started85.7%
What this may suggest
- The steepest stage drop is usually the best place to investigate first.
- Small improvements across several stages compound into meaningfully more starts.
- Track one referral cohort through each stage; a start this month may come from last month’s referrals, which distorts period-based ratios.
Related Capri services
Discuss Your ResultsOptional. Your calculator entries are not included unless you choose to share them.
Educational estimate using transparent formulas and your assumptions. Not financial, legal, accounting or clinical advice. All tools